Growing Sales RevenueApril 01, 2013
Today’s business environment is highly competitive and growing your business is tough. Growth in sales revenue requires the continued best use of your organization’s workforce and equipment. Have you ever thought about how to turn those underutilized color printers in your office into a sales engine that generate income for your business?
Variable-data printing (VDP) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database of customer information.
Variable Data Printing’s power is explosive in generating personalized sales literature, capable of generating response rates 3-10 times higher than traditional direct mail.
The secret behind the effectiveness of personalized Variable Data direct marketing is that the personalized pieces not only capture attention, but back it up with content relevant to each unique recipient.
Research shows that when you talk with recipients personally, using text, imagery and offers customized to their unique needs and desires, several opportunities take place:
- Increased revenue by as much as 32%
- Decrease in response time by 35%
- Average order size can improve by as much as 25%
- 34% average response rate increase
- And 48% increase in repeat business/customer retention
Our experienced team of professionals is trained to assist you with your next revenue growth project, bringing it to life with Variable Data. Advanced Business Systems helps you define excellence utilizing your office equipment.